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Influencing the Sales Decision-Making Process: Pt 1. Know Your Audience

To maximise your sales success, it’s essential to know who the key decision makers are in the building and construction industry. Without this knowledge it can be difficult to know who you should be targeting at which stage in the construction process, in order to get your product specified and used.

To help you get an idea of who’s who, we’ve created a profile for each of the key decision makers including:

  • Developer/Owner
  • Architect
  • Engineer
  • Builder
  • Subcontractors

To read the profile of each decision maker, click here to download our eBook