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Influencing the Sales Decision-Making Process: Pt 2. Personality Types

Understanding your own and your clients’ personality type can positively influence your sales results. According to the book Do What You Are by Paul and Kelly Tieger and Barbara Barron, the personalities of people who choose a career in sales are generally very different compared to those people who are drawn to work as an architect. How they are different and what this means for you in your dealings with architects, will be explored in the next few pages.

To read more about personality types and how they can influence the decision-making process, click here to download our eBook.