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Influencing The Sales Decision-Making Process: Pt 3. Knowledge, Credibility & Trust

Within the building and construction industry, many sales are reliant on existing relationships between product suppliers and decision makers. While getting in touch with the right decision maker at the right time is vital to closing a sale, if you already have a good relationship the decision maker may even come to you. These relationships are generally made up of three key components; knowledge, credibility and trust.

To read more about developing your relationship with decision makers,  click here to download our eBook.